AWS WAF Request Cost Calculator

Calculate AWS WAF costs: $5/web ACL/month + $1/rule/month + $0.60/1M requests. Estimate protection costs for web applications and APIs.

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LTV:CAC Ratio

ARPU ($/month)
Monthly Churn %
CAC ($)
Gross Margin %
LTV
$3500
LTV:CAC
11.67
Payback
2.9 mo
Health
Healthy ✓
Benchmark: LTV:CAC ≥ 3 is healthy. Payback under 12 months is excellent. Under 1 means you lose money on each customer.
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How to Use

Enter the values for the scenario you are assessing. Calculate AWS WAF costs: $5/web ACL/month + $1/rule/month + $0.60/1M requests. Estimate protection costs for web applications and APIs. Use the waf cost result to inform your calculation.

Frequently Asked Questions