Estimate how page load time increases bounce rate. Google data: 1s load = 32% bounce; 3s = 90% bounce; 5s = 106% bounce. Each 100 ms delay costs ~1% in conversion rate.
Enter the values for the scenario you are assessing. Estimate how page load time increases bounce rate. Google data: 1s load = 32% bounce; 3s = 90% bounce; 5s = 106% bounce. Each 100 ms delay costs ~1% in conversion rate. Use the load time → bounce rate result to inform your calculation.