Customer Lifetime Value (LTV) Calculator

Calculate customer LTV using ARPU, gross margin, and churn rate. Model historic LTV and predicted LTV using cohort analysis and expansion revenue

Each component has a specific meaning:

• ARPU — The arpu recorded for the patient or scenario being assessed.
• Gross margin — The gross margin recorded for the patient or scenario being assessed.
• Churn rate — The churn rate recorded for the patient or scenario being assessed.

Note: Interpret the ltv calculator result against the clinical thresholds and context described above.

Enter the ARPU, gross margin, churn rate for the patient or scenario you are assessing. Calculate customer LTV using ARPU, gross margin, and churn rate. Model historic LTV and predicted LTV using cohort analysis and expansion revenue. Use the ltv calculator result to inform your clinical assessment.