Gross Revenue Retention (GRR) Calculator — Revenue Retained Before Expansion

Calculate Gross Revenue Retention (GRR) — the percentage of recurring revenue retained from existing customers, excluding upsells and expansions

Each component has a specific meaning:

• Existing customers — The existing customers recorded for the scenario being assessed.
• Excluding upsells — The excluding upsells recorded for the scenario being assessed.
• Expansions — The expansions recorded for the scenario being assessed.

Note: Interpret the gross revenue retention (grr) result against the thresholds and context described above.

Enter the existing customers, excluding upsells, expansions for the scenario you are assessing. Calculate Gross Revenue Retention (GRR) — the percentage of recurring revenue retained from existing customers, excluding upsells and expansions. Use the gross revenue retention (grr) result to inform your calculation.